6.45pm – LinkedIn for Beginners. This session is ideal for business owners and marketers who are are not currently using LinkedIn but want to find out if it is right for their business. Delegates attending this session will learn what LinkedIn is, what type of people are using it, what kind of business benefits are possible and how to go about getting started.

7.30pm – Intermediate LinkedIn This session is ideal for business owners and marketers who already have a LinkedIn account but are not sure what they are supposed to be doing with it or how they are going to get business results. Delegates attending this session will learn how to optimise their LinkedIn Profiles to be found in search results, build their networks and get sales and leads by interacting with and leveraging their connections.

8.15pm – Advanced LinkedIn Marketing This workshop is ideal for business owners and marketers who are already regular LinkedIn users but are not getting the business results that they expected. Delegates attending this session will learn how to add value to their current products and services using LinkedIn Groups, set up and optimise Company Pages and market their services using LinkedIn ads.


On Tuesday 28th January, Alan Martin, Managing Director of Chat Marketing Ltd, will be sharing his knowledge and experience on the subject of growing your business using LinkedIn.

With almost 13 million users in the UK alone and a visitor to lead conversation rate 3 times higher than Facebook and Twitter, LinkedIn is in many ways the best-kept social media secret of the business world.

Alan founded Chat Marketing in 2010 following a successful career in the tourism industry. He is in demand as a social media speaker and coach, having spoken at events alongside international brands such as Harley Davidson, Volkswagen and Zappos. Alan is also Chairman of the Tayside branch of the Chartered Institute of Marketing and has advised various industry groups and charities on the use of social media.

In 2011 Alan was a Keynote speaker on the subject of LinkedIn at the SocialHue Conference in North Carolina and was also a founding member of Social Media Month in the US.

Chat Marketing currently works with clients to help them understand how to use social media more effectively in their business. If you would like to find out more about Alan and his business, visit


Chat Marketing are running a practical half-day workshop series ‘LinkedIn4Success’ that combines the topic areas from all three sessions plus lots more besides. Workshop delegates bring along their laptops or tablets and can implement what they are learning as they go. Every delegate gets a copy of the workbook, LinkedIn Check-list, how-to guide and a free LinkedIn profile review. Delegates also have the opportunity to network with other business owners in a relaxed environment, so make sure you bring your business cards!

The workshops will take place on 5th March at The Vine 26th in Dundee (1pm – 5pm) 26th March at F8 Venues (1pm – 5pm).

The usual cost to attend the workshop is £85+VAT but Perthshire Business Network members will get a £10 discount when they use the Promotion Code “Perth 14” when they book. And, if that is not enough to have you dashing for your computer, if you book a workshop place before Friday 7th February Chat Marketing will put your name into a draw to win a free 2hr 1-2-1 LinkedIn coaching session with Alan Martin.

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